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Chocolate Wars: From Cadbury to Kraft 200 years of sweet success and bitter rivalry by Deborah Cadbury

Bestselling historian and award-winning documentary maker Deborah Cadbury takes a journey into her own family history to uncover the rivalries that have driven 250 years of chocolate empire building. Deborah Cadbury is a direct descendant of the Cadbury dynasty and has been granted exclusive access to the family and company archives to write this book.

This book explores the history of Cadbury from its humble beginnings, to becoming the world’s largest confectionery company and the takeover by Kraft. It explores the links between the Quaker movement and the major English chocolate manufacturers and tells the story of the fierce rivalries that have driven Britain’s chocolate industry for nearly 200 years.

Deborah Cadbury explores the story of the chocolate pioneers and how their religious beliefs shaped their business decisions. The book also shows a shift in focus and the differences between those who started Cadbury believed to be their stakeholders and who are believed to be stakeholders now, reflecting change in the wider society with capitalisation and globalisation. Chocolate Wars is more than a story of one family or company, it is a story of an entire industry that can act as a parable on a process of change that affects us all.

RRP $39.99
Published and distributed by HarperCollins Publishers under the Harper Press title

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